Business Chinese IV

Business Chinese IV


BUSINESS BOOKS 4 follow after the Business Book 3. It takes business and economic life as its main contents, but with a higher level of specialization in business. Apart from the Chinese language related to the business Chinese language. They give special emphasis on China’s current conditions and the cultural aspects as reflected in business and economic life, such as complex business meetings, negotiations, commodities, trade fairs, job interviews, production, law and regulations, politics, economy, culture, social customs, and ethics. There are a total of 32 units in the two books. There are about 2600 new words in these two books.

Business Chinese 4 Contents

第一课

中国的经商热潮

Lesson 1

China’s Upsurge of Going into Business

第二课

经济与文化联姻

Lesson 2

Affinity Between Economy and Culture

第三课

商人与文人

Lesson 3

Businessmen and Scholars

第四课

文化商品市场

Lesson 4

The Market of Cultural Commodities

第五课

文化经纪人

Lesson 5

Cultural Brokers

第六课

文化搭台 经济唱戏

Lesson 6

Culture Puts up the Stage and Economy Sings the Opera

第七课

经济腾飞与民风渐移

Lesson 7

Rapid Economic Development and Gradual Changes in Folkways

第八课

入境问禁 入乡随俗

Lesson 8

When in Rome, Do as the Romans Do

第九课

企业文化与企业形象

Lesson 9

Corporate Culture and Corporate Image

第十课

“老字号”文化

Lesson 10

Culture of Time-Honored Brands

第十一课

广告与广告文化(一)

Lesson 11

Advertising and the Culture Therein (1)

第十二课

广告与广告文化(二)

Lesson 12

Advertising and the Culture Therein (2)

第十三课

品牌与商标文化(一)

Lesson 13

Brands and the Culture of Trademarks (1)

第十四课

品牌与商标文化(二)

Lesson 14

Brands and the Culture of Trademarks (2)

第十五课

包装与包装文化

Lesson 15

Packaging and Its Culture